Text version
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right now
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right now, between
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there’s a thin layer between them
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[music]
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there was a moment when I
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really wanted you to make a website
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right now we, right now we’re saying it wrong, no
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I remember back then the figure was
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like that—not astronomical, well, now you
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understand what that
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was. Now I don’t know, I remember, but I really
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wanted it, because I thought, well, there are
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talented guys there, so why are we sitting here
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racking our brains, trying to figure out what needs to be done there
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and then I actually found out
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how much it cost and thought, okay, that’s it
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the devs can handle it themselves there. But in general, I really
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wanted it. I remember that Inozhe, I think, to me
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I think, once ordered one for Kit
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something like that, I remember they
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made it. And now it’s probably all
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still even
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more expensive. Can we put on now
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some kind of—I’m just now
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straight... percent of acquaintance... Bob with corruption
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under Khoshi
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it seems... IT... eh
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or here—if any viewers can hear us
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here, for three people, for
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the promo. Well, Roma, come here. What, already?
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[music]
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there... ranks... кру
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you know, just in case
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so, wait, does that mean you can come to you now and it’s
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not very expensive? Not very—it wasn’t. Well, it was
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No, well, I remember that yes, it was, but I remember
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there was some figure. I had it on
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the tip of my tongue in messages when people called
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now it’s different already. For many years it was that
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if you find someone who’ll make a website
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more expensive than ours, then we’ll make it even
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more expensive. There was a slogan: come to us, any
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campaign—I don’t remember. No, I really
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that was, that was even, even 10 years ago there was
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something like that. Even Alexei, I remember—I don’t remember, I
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remember all these things, I follow them closely, and
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all these, these custom, custom orders of their own
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at the time, first of all, I never had
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that kind of money, and second
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quite a lot of people from
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the studio, one way or another, helped us with
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campaigns and so on
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so it wasn’t any secret, nobody hid it from me
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came
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they said: Russia... one and a half... work
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Listen, I’m so glad that, actually,
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it happened, because of course as
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a media platform—what’s there to say—we
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really want to make money from subscriptions
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I should become a shareholder—let it be Norita
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well, first a share, and then a full shareholder
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you’ll be the one pulling it out
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[music]
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...if he’s watching the live stream right now, you
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hear that, right, what Navalny is proposing
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you know, you know how it is with us, how we
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say: it’s impossible not to get involved with you
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once you do get involved with you, then it’s nothing but headaches
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you’ll collect even more of them. And if he also becomes a shareholder
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and Navalny joins, then absolutely no
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chance, friends. We’re about to have to sign something
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Oh, I never sign things like that
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a disclaimer, or what?
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or not? No, it’s that you don’t mind that
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you’re taking part on air. No, no, it’s that we
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can later, for example, sell you a subscription
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you see?
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[applause]
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I’ve never signed one of those, and my
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lawyers don’t allow me to sign them. Why?
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Well, it’s that you don’t bear
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responsibility for what I said, that what I
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say has nothing to do with you. So I could
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talk to your lawyers later. No, it’s
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actually, look, what you say on live
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air
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you’re responsible for. That is,
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you are. And we have it documented on
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record—permission, no signature needed, that’s enough
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no, that too
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is documentation. So of course if we’re talking
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about subscriptions, we of course really
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hoped... did you really cancel the monthly one?
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and leave only the three-month one? Clever, clever, Natasha
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people are tearing into you online for that, you know
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well, you understand everything—the only
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way—70% of our revenue comes from subscriptions, that’s
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our money, that’s the only thing we live on
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advertising is 15% for us. Just now my
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agency just left and said, well, what about
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your advertising? I said yes, we have advertising, our
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advertising is 15%. If we cancel
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subscriptions, advertising won’t fill the gap, no. And do you
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understand why not? The volume just isn’t the same
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and then look, our reach isn’t that huge anyway
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one way or another, you see, even if we cancel
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subscriptions, it won’t create some kind of explosion
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in principle, you know. And 70% won’t
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be covered by advertising, it won’t. Because there’s no
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TV advertising there. It’s all
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digital advertising, you see, and digital has
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a different scale of money, while our production is
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television-grade, you know. No one
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understands, you know. I keep saying, understand
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that we’re a real TV channel, even though
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our means of distribution are
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digital. So on the one hand
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we’re limited, sort of, yes, and on the other hand
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there are limits because over there, still,
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the budgets are different. Well, different—I understand. We’re
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trying right now to set up for ourselves
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the most modest TV studio, and the amount there
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is such that I just cry every day
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you understand, it’s real, it’s
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television production, and on top of that 24
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hours a day you have running, you have
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professional television
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cameras running, you have camera operators working in
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The company already has 250 employees.
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You see, of those,
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the actual newsroom journalists who make the content are,
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what, around 50 people, probably. Yes, 50, that's it.
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The rest is us — production and everything else.
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Alexei, we'll do it in the evenings, when we're free.
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In the
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evenings. So for us, subscriptions are,
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as of today, because, well, yes, and
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accordingly, back then the advertising budgets there
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were large, yes, because there was
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reach.
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Now, because of that, we have no other option.
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So when someone gets upset with us,
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gets offended, we say: well, this is our way.
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Well, as soon as you get something like
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a push for an exclusive or something — yes, that's when
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the main influx
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of new people and
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income happens, basically. Shall I show you
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the channel?
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What?
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Let's go, yes.
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[music]
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We can just walk around.
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[music]
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Yes, we're showing the channel.
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[music]
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Ah, look, we have...
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someone just arrived. We still have a few more people there, all of them
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subscribers. We just have...
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someone taking care of everything, it'll be fine.
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There.
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I'll...
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You know, in the meantime, you can show
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how all the preparation is going, since right now we have
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[music]
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Yura isn't here — he's busy.
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Let me just explain.
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[music]
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So basically, I want to invite you. So, uh—
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What do I need to do? Invite? Then invite me. What
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are you doing? I came to a TV channel for the first time,
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and no one had even shown me around a TV channel before.
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the channel, everything's visible here. Let me
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just explain. It's not even only about
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what we're about to show you now.
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There are two studios here. One is a kind of
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transformer space where the set is constantly changing,
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and in fact about
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ten programs are filmed here.
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These things lower down there, and
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with these pieces you can create different backgrounds — they can be
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white, black, colored, and so on. So
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it's kind of a bare-bones setup, you could say,
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but at the same time, for example, Western
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TV people come here and they
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say, wow, it's so cool how you use
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the space, unlike, of course, our
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federal channels, where there's one studio and
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a show gets filmed there once a week.
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So this is where we all are, and over there is basically
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the news studio.
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Right now, this is basically the main
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news studio, where we have the daytime broadcast,
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and the evening broadcast too — it's also a transformer space.
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It's used so that other things can also be done here,
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and sets are arranged here too.
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So that's basically it — two zones.
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There's also
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one more — it's actually amazing...
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something is being prepared there, and you can hear these
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trumpet sounds or something. And the joy is that
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we have live concerts, and right now in this
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studio at this moment, work is going on — I mean,
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musicians are playing here. I'm saying this
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just to warm things up a bit for you. Well,
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basically, because the whole studio — well, the
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studio is here and the office is right here — of course,
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something occasionally ends up in the frame.
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Obviously, you can't completely
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isolate it. Some viewers
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complain, while others say, like, finally,
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this is cool, because
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the coolest thing here — I don't know
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whether our viewers know this — just so you understand:
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this whole space here — when
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we moved in, there was just a ceiling and
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basic lighting, that's all. And ventilation,
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a few ventilation pipes — that was it, nothing else.
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We had exactly 10 days
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from the moment we had to move out and
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take all the equipment,
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basically from the base where all that
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equipment was stored, until the moment when, well,
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basically, in those 10 days before coming here,
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we had to move the entire
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TV channel, build the control rooms completely,
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and get the server up and running.
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We had to bring in 65 kW of electricity because there wasn't enough,
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and install everything noisy — that is,
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we had to build
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all of that in 10 days.
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And that's with 200 computers,
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employees, all connected into a single
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network that's tied in, among other things, to
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the live broadcast. It's not just, well, an office.
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So I came in and asked the guys, tell me,
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is this even possible? They said, well, we have
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options. I said, we don't have
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options, because we have exactly 10
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days. So we did it in 10.
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[music]
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At that time, where was it broadcasting from? Look, it
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kept going from there, yes, that's where it was broadcasting from.
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It was in a very stripped-down, understandable form.
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Everything was in a kind of temporary studio.
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And then, when it was time to switch over,
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when we had managed to build everything — and
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you build a server room turnkey; you can't
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finish it later. The control room too,
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you build turnkey; you can't
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come back and finish it later. You can later add or change
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these walls, but you can't, well, you can't touch
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the heart of it. Right? And when we had to
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do it, we only had 3:00 a.m.
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as the only time when we could allow ourselves to cut off
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the broadcast and just put on some filler footage.
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And at that time the guys were doing the relocation.
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Because, again, we have
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obligations to our subscribers, well, and
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to the cable operators who
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actually buy our content, and so we
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so, all of this, when— and then after
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10 days had passed and the guys were sitting there, you know,
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close by, we just couldn't— nobody could believe it, it all
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actually happened. Let's go further, you're now
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probably about to get up soon. Well, let's
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show the hall.
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[music]
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not what it will give you
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we're staying here, we're staying
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here, and this is the very
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moment when
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We assembled this specially, company-wide, for 3
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months. Well, simply because it's a very
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complex mechanism, because, basically,
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everything comes from there— the ads and all the signals,
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all incoming, all
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the stories, so of course it's some kind of
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incredible miracle that we managed to
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pull off there. And now, honestly, we just— well, you
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did great. You really just— no, this
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was intense, of course. You know what it's like?
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Like a war that we went through— you know, when
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when the war will end.
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mm.
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it happens like that.
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So, well then, we're bringing you in.
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Lights.
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Mm, yes, you can get up now, everything's rea—
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Please stand up.
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No, you stand up, and then we'll
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[music]
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from this
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side, that's what they're saying.
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[applause]
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for now.
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And we decided who would stand where.
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who— well, twice here... God loves a trinity (a Russian saying meaning things often come in threes).
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Can I stop here?
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Uh,
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and you, no.
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we
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Hi, I
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I'm saying, sorry.
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Please, conservative.
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[applause]
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We'll put on a show— good luck, there's still a lot ahead, we're off.
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there.
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good luck to you.
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All right, now we're waiting.
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[applause]
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Everything, yes, it's wobbling. So if in anger
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I bang on it, the whole thing will collapse.
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Yes, of course. Lina, ask for
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a napkin. All right, ladies and gentlemen, we have
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5 minutes until we go live. Please maintain
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silence in the green room.
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Are these your guests, or is this— are these
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these shared guests? Our guests.
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Everyone.
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[music]
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[music]
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I really don't like these minutes, you know.
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You have to practice this stuff.
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At some point you have to start speaking already.
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There are many others besides me.
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[music]
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They're starting. I'm going in ascending order, by
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inaccessibility for debates— you're more
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inaccessible.
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than— that's true, and more interestingly, I
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I hear you, I hear you.
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raising— no, people are clearly being told
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I encounter— no, actually, no.
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it was captivating. I saw an unexpected aria
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from Yas on Instagram, and unexpectedly
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the people I work with somehow— well, you know,
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visually, my friend, I had no idea at all
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that they were all following this, every little detail.
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to post the snippets.
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all sorts of glossy ones.
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Photographers— no, no, we're waiting, waiting, we made it.
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badly.
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they said minutes, and—
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Maybe I should
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from there.
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Hi. Okay, show me the live
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camera— is it this one? Am I understanding correctly, or
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this one?
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This— this is the main one, yes. I can hear you.
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That's bad.
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In short, I think he should
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be— no, of course I can say it in my own
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words, but it would be better for the viewers
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as planned. Let's wait 2 seconds so that
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after all.
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[music]
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There's one issue, but everything's fine, all in all.
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It's time, guys. Talk to me— who
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Which one?
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my— this one, yes.
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[music]
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this.
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And, and Artemy has
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Alexei. You're watching
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[applause]
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a surprise at the debate.
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A dangerous little briefcase, here I am.
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I mean, from you, no gifts at all,
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none whatsoever— though you could at least give me some pickled
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cucumbers or something. Hi.
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How are you? If you want, I can investigate
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where you get your money
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from. No need, I think.
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Although they say they're hiding nothing. Still, somehow you
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manage it— first everyone says that they
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don't hide
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anything, that everything is openly advertised.