Well, here I am having to promote Channel One (Russia’s main state TV channel). But seriously, make sure to watch it at 11:50 p.m. on June 12 — they’ll be showing Parfyonov’s fantastic film *The Color of the Nation*.

I went to a screening a few months ago and enjoyed it immensely. It’s genuinely patriotic cinema. You watch it and keep saying to yourself, “Wow, this is incredible.”

The film is about the photographer Prokudin-Gorsky, who invented a method of color photography before the Revolution. The technique turned out to be a dead end and was never further developed, but Prokudin-Gorsky traveled all across Russia, and now we can see what things really looked like in those days.

Take peasant children, for example: even in their dress clothes, we imagine them as drab and gray, in little faded dresses bleached by the sun. In black-and-white photographs, that’s exactly how they look. But here’s what they were really like:

How on earth did they dye fabric such intense colors? Must have been shopping at KENZO, no other explanation.

YouTube video

http://youtu.be/665JB7xLsVA

So yes, definitely watch it. And thanks to Leonid Parfyonov for reminding us that Prokudin-Gorsky is ours.

Original