"Crimea is ours" and "smash the khokhols" (a derogatory slur for Ukrainians) have, of course, become very popular among the public thanks to the TV propaganda machine, but what’s very curious is that this "Crimea is ours" rhetoric doesn’t transfer and doesn’t convert into votes.
That is, it seems to be tightly tied to Putin and to "United Russia" (though I’m not entirely sure about that), while everyone else trying to ride the issue crashes and burns.
This is especially noticeable in "A Just Russia," which long ago gave up on its social-populist agenda and plunged into a curious kind of militarism. Their position on Ukraine is far more aggressive than that of United Russia and Putin.
The result? Look at Crimea:
1.77%.
In Moscow, A Just Russia also flopped completely, losing even the district that had effectively been handed to them for doing Maksim Liksutov’s bidding with the fake parking referendum (http://vybory2014.yandex.ru/moscow/, District No. 44)
They also suffered a major slump in all the other regions.
Various "national-patriotic" projects, like "Rodina" (Motherland), which are currently trying to capitalize on the Crimea issue, are also failing everywhere.
This would be worth studying from a sociological perspective, but the fact remains: electoral bootlicking on the subject of war, by itself, gets you nothing. You need something more.