As part of the preparations for the Anti-Crisis March "Spring", a number of fairly tedious but important preparatory processes are now underway. An organizing committee is being assembled, coalition-building work is in progress, letters are being sent to city halls, sociological data is being processed, a media outreach plan is being prepared, and much more.
We have now reached the point where we need a unified visual identity.
So many amazing designers and developers responded to our previous recruiting post that we decided it would be a good idea to once again ask ~~the audience for help~~ the people who do the things we need better than we do to join the creative process. So if you're a designer and ready to help an important cause (or gain a little fame), read carefully.
The text below was written by ACF's art director, Lena, who speaks a language designers understand. She calls this "writing a brief":
Something simple, hopeful, and unifying. The deadline is brutal, so we're counting on the bold and the fast. Send your ideas to vesna@navalny.ru. At the beginning of the week, we will rather arbitrarily choose one option and begin the intense and exciting stage of preparing and distributing campaign materials.
Everyone will know the name of the creator of the winning symbol. Everyone who responds will receive endless recognition, gratitude, and a clear conscience.
The brief looks like this: