Thank you to everyone who took part in our small contest to design the March logo. There were 45 participants in total.
You can see all the submitted entries here.
Here are the finalist entries, in this short presentation by Lena:
The author of the first entry is Varya Mikhailova, with lettering by Contrast Type. All photos were taken from Google for the purpose of presenting the concept.
The author of the technical minimalist version and the spring-themed minimalist version is Max Demkin.
The author of the bold spring-themed version submitted it anonymously.
And here is the full version of the winning presentation.
Why are we spending so much time on the logo and visual identity? Because advertising and the campaign to bring people to the rally matter, and we’ll be making our plans for that public soon.
I’ve also been meaning for a while to write about the large-scale sociological research we conducted specifically for the rally. I will, but for now, here are two very important slides.
We surveyed only those Muscovites who were not prepared to support Putin (for whatever reason). There are many such people in Moscow, as you can imagine. They include people on the right, on the left, and liberals of all kinds—the main thing is that none of them want to support the current government.
Here is how they (we) feel about mass public events in general:
Here is what they (we) think about why people go to rallies.
If you dislike injustice and have a positive view of mass public events, then on March 1 you will find many like-minded people on the streets of Moscow and other cities.
The event will be officially authorized; the application has been submitted in accordance with the law.