Our inhumane experiments on YouTube continue.
Everything is going well with the main channel: yesterday’s video was once again the number one item in YouTube’s trending section.
Overall, Navalny LIVE has been doing quite briskly since the relaunch. Over the past 28 days, we’ve had 2.7 million unique viewers (YouTube claims it can count one person using different devices as a single unique viewer) and almost 9 million views.
Ruslan promises that we’ll hit our first 100,000 subscribers very soon.
But so far, our attempts to attract a non-politicized audience with jokes and humor on political-adjacent topics haven’t really worked.
For now, our jokes are pretty mediocre.
Today we shut down the legendary Cactus. It was something unique for Russian YouTube — we did 420 live broadcasts. Every weekday.
It was a massive effort by our whole team, and it paid off well. In its first year, Cactus was very popular and averaged 80,000 views.
Keeping up that pace was incredibly hard. In recent months, we decided on “less politics, more jokes,” and it didn’t work out. I’m reading yesterday’s interview in Meduza (an independent Russian news outlet) with the guy who writes jokes for Evening Urgant (a Russian late-night TV show) — turns out they have 18 writers, and now I understand why.
Still, as the title of this post says, we’re not going to stop joking around on YouTube (don’t continue that sentence), first and foremost because our own team members enjoy it. And what’s the point of working at ACF (Anti-Corruption Foundation) if it doesn’t entertain you and bring you any pleasure?
So here it is: Vitalik, Timur, and Ivan went ahead and recorded the second episode of their show on the channel for experiments. They asked me to post it on the blog and across all our social media to get your feedback. Do you like it, not like it, should they keep making it, or drop it?
Your Mom’s Favorite Show. Episode 2.
(I’m almost afraid to even link to the first episode — it’s basically one long insult to the feelings of deputy Milonov (a conservative Russian politician known for promoting “offended believers/traditional values” rhetoric)).
Write in the comments and tell them what you think of the idea.
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