2. They keep playing a pompous song on the radio that ends with a girlish exclamation: "Sochi can and must become the host city of the 2014 Winter Olympics!!" Who is this even supposed to persuade?! What, do they think members of the selection committee are listening to Moscow radio stations? Why the hell are they trying to sell this to us? Everyone already wants the Olympics to be held in Sochi. Well, except for a couple of outcast environmentalists. It feels like they’re deliberately whipping people up so that, if Salzburg wins, everyone will march off together to start anti-Austrian pogroms. Though of course we’re clearly supposed to win (knock on wood).