Today, the Russian Corporation of Nanotechnologies announced the launch of its new brand. The Swedish branding agency Differ replaced the double-headed eagle, traditional for Russian state-owned companies, with a multicolored sphere, and shortened the name by one syllable: instead of "Rosnanotech," the company is now called "Rosnano." ... Western and Russian agencies took part in the tender to develop the new corporate identity, including local offices of the BBDO, Saatchi & Saatchi, and MRM networks. The winning concept was "A World of Opportunities," developed by the Swedish branding agency Differ. from here Well, thank God. At last, the most important thing Russian nanotechnology needed has been done: a rebrand. Because where would we be without a rebrand? Without a rebrand, it’s a laughingstock. How can anyone talk about a serious approach if there’s no rebrand? But now that we have a rebrand, life will be good. New scientific breakthroughs await us after the rebrand. Update. As nalymov found out, the new logo was blatantly ripped off from Total:
Well then, with that kind of business acumen, we’re really going places.
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