Probably everyone has already seen this, but still.
The letters on the license plate, as I understand it, stand for Sergei Vladimirovich Matviyenko. The news feed has several versions of the photo caption, ranging from "Sergei Matviyenko celebrates his birthday at Yusupov Palace" to "Sergei Matviyenko celebrates his wedding at Sheremetev Palace." In short, Sergei Matviyenko in a palace. The best photo on this subject could be titled "Sergei Matviyenko and his mother in the basement of the Ipatiev House (where the last Russian tsar and his family were executed)."