Here are a few very simple things anyone can do to help the victims in the town of Krymsk: Clothing / medicines / food are being collected and sent by Liza Glinka. Here is a list of what is needed.
Clothing / medicines / food are also being collected and regularly sent from the observation platform at Sparrow Hills in Moscow. Here is a list of what is being collected there. The effort at the observation platform is being coordinated by Maria Baronova and Mitya Aleshkovsky; you can follow their Twitter accounts for updates and details. Cash donations are also being collected there. The money is used to hire trucks and vans to transport what people bring, and to buy urgently needed supplies in Krymsk itself (chainsaws, shovels, etc.—right now Emergency Situations Ministry workers are clearing debris with their bare hands).
Money. Here are the bank details. The fundraiser is being run by Ilya Ponomaryov, who also posts regular reports. Obviously, points 1–2 are only for Moscow. If I get information about anything similar in other cities, I’ll post updates. For now, you can coordinate with each other in the comments. Be careful when transferring money: check the account number carefully and pay attention to who is publishing it. A lot of scammers have already appeared. Update: List of cities on VKontakte (updated regularly): http://vk.com/topic-40695916_26693921 Drop-off points in Moscow: http://echo.msk.ru/doc/907338-echo.html Volgograd: http://vk.com/event40724899 Novorossiysk: http://vk.com/topic-40695916_26692960 Chelyabinsk: http://vk.com/krymsk74 St. Petersburg: http://paperpaper.ru/krasnodar_help/ Nizhny Novgorod: http://www.niann.ru/?id=413934 Krasnodar: http://www.facebook.com/groups/331696890246197/ Yekaterinburg: http://perskiy.livejournal.com/95196.html Cities in the Komi Republic: http://komionline.ru/news/35153 Tolyatti: http://citytraffic.ru/news/full/2050 Rostov: http://161.ru/text/newsline/540133.html Ivanovo: http://vk.com/pomozhem37 Dagestan: http://gusaev.livejournal.com/255952.html Map He]({{URL_20}})re is collated information, infographics