It has now been more than five weeks since the fundraising campaign began. During this time, you have transferred more than 49 million rubles to us. At meetings with voters, there are often loud, heckling women from the local district administration who try to troll us with the question: who is financing your election campaign? Where is the money coming from?! That is my favorite question. I am always very happy to answer it. I am proud to say: I am financed by ordinary people. More than 8,000 people have made donations to our election fund. And, by the way, at these meetings there are always at least a couple of people who have donated to us. So, we have raised more than 49 million rubles. We have spent about the same amount. We received more than 8,000 lawful donations and more than 1,000 unlawful ones (someone failed to provide a patronymic, someone did not indicate citizenship). That means the latter were returned to the donors or transferred to the state budget. People from 79 regions (there are 83 in total, let me remind you) have supported us with their hard-earned rubles.
Of them, 85% are men and 15% are women.
The average age of donors is 36 (36 for men, 39 for women).
Interestingly, 20 of our donors are over 80 years old, and the oldest is 89. Large donations (more than 100,000 rubles) were made by 25 people. Otherwise, the distribution of average donations looks like this:
And now the most interesting part. What did we spend 47 million rubles on?
Here is the breakdown. 1. Our largest expenses went to advertising. We spent more than 12.5 million rubles. By advertising, we mean creating and maintaining our online resources, producing video and radio ads, and paying for airtime on commercial radio stations. Radio advertising is expensive. But we consider it effective, because it allows us to reach people we previously had no access to. I will say more about the specific radio stations tomorrow. 2. Our legendary CUBES turned out to be quite a budget-friendly project.
We have already held around a thousand cube events, and spent less than 400,000 rubles. Of course, that does not include the cost of campaign materials distributed there. 3. The banners hanging
or not hanging
on your balcony cost the election fund 2.3 million rubles. We have already handed out more than 800 banners, and we still have more. By the way, you can now get them at every cube event. 4. Another major expense item is holding rallies. This includes producing and distributing posters, flyers, and invitations, as well as renting the necessary equipment. We have held 57 meetings with voters, and have just as many more planned.
The rallies cost us 8.7 million rubles, but they were worth it. Our polling confirms that this money was spent as effectively as possible. 5. Another large-scale project that deserves to be singled out from the rest of our printed materials is our newspaper.
Expenses for it amounted to more than 8.5 million rubles. The first issue had a print run of 4 million copies and has already been fully distributed. The second issue, eight pages long (!), will be out soon. Check your mailboxes, and help us monitor distribution through our project: http://dom.navalny.ru We spent about 1.4 million rubles on producing and distributing district newspapers.
6. We spent 3.5 million rubles on the rest of our printed materials—leaflets, brochures, and programs. Volunteers distribute them through mailboxes, hand them out at cube events and on the street, and now also in the metro. 7. In addition, the “Traffic Jams” project is gaining momentum and has already required just over 400,000 rubles. Nearly 40,000 leaflets have already been handed out in traffic jams, about 6,500 per day. Various car stickers and decals
cost about 1.75 million rubles and are already nearly gone. 8. To ensure feedback and monitor the effectiveness of our projects, our wonderful pollsters are at work.
Buying modern equipment for them, along with cheap Chinese tablets and a number of laptops, has helped us receive data very quickly. Information is money—in our case, a little under 500,000 rubles. 9. Renting premises for the campaign headquarters and creating suitably unbearable working conditions there required 2.25 million rubles.
10. The most unpleasant part of our expenses is returning your donations. Nearly 10% of the election fund has gone to this. 3.7 million rubles have already been sent back, and another 500,000 rubles must be returned in the near future. In addition, we regret to report that about 400,000 rubles were transferred to the state budget. We hope at least some of that money will benefit Moscow. The laws in this area are designed to make fundraising as difficult as possible. But we will manage. 11. The “other expenses” category amounts to 300,000 rubles. This includes a huge number of necessary small things—mobile phone bills, notary services, a photographer, souvenirs for our volunteers, and much more. This brings me smoothly to the point that we still have a whole lot of projects ahead of us and three more weeks of active campaigning. Yes, you understood correctly: we need more money. We promise to spend every ruble effectively. We promise that not a kopek will be stolen, and we have proven many times that we can work exactly that way. A reminder: - You can pay from an e-wallet or a linked bank card - A one-time payment may not exceed 15,000 rubles; from a linked bank card, 10,000 rubles - The system commission is 2%, but no less than 30 rubles - You must fill out the payment purpose field according to the example, using your own details and abbreviating everything except your full name where possible All the ways you can donate to us are listed here: http://navalny.ru/donate/ Every ruble you send greatly upsets Putin, Sobyanin, and United Russia. Upset them even more. Sharing this post, as well as publicly announcing that you have made a donation, is encouraged!