103,375,323 rubles and 63 kopecks from 16,706 donors. This was the largest socio-political fundraising campaign in the history of modern Russia. Before that, the record had been the second fundraising drive for RosPil, with a published report. And before that, the first fundraising drive for RosPil. All these “records” come with great responsibility. Failures severely reduce the potential for grassroots fundraising for any project. Success increases the “size of the pie” for everyone. We are always very pleased when someone adopts our experience and raises money the same way. The thing is, the more money you raise, the more there is to raise—people get used to sending 500 to 3,000 rubles regularly and come to like supporting socio-political projects. But all of this works only under two conditions: transparent spending and reporting. RosPil and later the Anti-Corruption Foundation once set a high standard for transparency and reporting. It sometimes makes the work harder, but it also increases the “size of the pie.” This is probably not the last election campaign we will run, and so, with no small amount of ambition, we decided to set a new reporting standard for election campaigns as well. Everyone asks for money, many collect it, and no one reports on it. Try finding even a single report on an election campaign in any form anywhere on the internet. That is wrong—and both I and our entire team are convinced that if you report properly, there will be more money next time, and volunteers will work more enthusiastically. And of course, this report is not only about money. In fact, it is not even primarily about money. Some things worked out for us, some did not, but we most certainly gained remarkable experience that could be useful for running election campaigns across the country. That experience is a shared asset, and we want to share it. A couple of times people told me: this is “know-how,” and you should not share these secrets and behind-the-scenes details. But that is fine—no “enemies” are going to steal any secrets. The enemies are the “United Russia” people (members of the Kremlin-backed ruling party), and they could not care less about our secrets: their election campaigns are run by Churov (then head of Russia’s Central Election Commission) and the executive authorities across the whole country. Turn on the TV, hand out gift packages to pensioners, tweak the results at the territorial election commission—and there you have an election campaign. And any candidate who finances a campaign by raising money from citizens, and who, like I did, gives 89 speeches to voters, is by definition not our enemy. So study this, and if you have questions, ask. A significant number of the people who worked on the campaign have moved on to the Anti-Corruption Foundation , and they are happy to share their experience. I would very much like Leonya Volkov —the campaign manager and the person who somehow managed to build all of this—to write about it all someday; his text would be a wonderful addition to our report. The hardest part of this report begins on page 76. That is where the acknowledgments start, and like any acknowledgments list, it is terrifying to compile: you are bound to forget someone, and the person you forget will inevitably be the most sincere and wonderful volunteer, one of those carrying the load on the front lines. For obvious reasons, it is impossible to make a complete acknowledgments list: many thousands of people donated money, and a huge share of the canvassers on whom the campaign depended were people who came to the campaign cubes (street campaign stands) and campaigned without signing in or registering anywhere—we do not even know their names. Even so, we made the list, with an emphasis on the core campaign staff. If you do not happen to find your name there, please know that you are the very person we worry most about having omitted. I am deeply grateful to each and every person who made any contribution to this shared campaign. At one of the rallies, I said something people still tease me about, something like: I wish I had huge arms so I could hug all of you. And that is true: I really do want to hug all of you (but I cannot, so read the report). http://report.navalny.ru/
