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The idea behind the campaign was simple: public money should be spent on schools, hospitals, roads, and public services — not on luxury cars for government officials. Navalny proposed legislative changes that would prohibit state institutions from purchasing vehicles costing more than 1.5 million rubles. The initiative was published on the Russian Public Initiative (ROI) platform, a government-backed website that was intended to allow citizens to submit legislative proposals for public consideration. The petition quickly gained broad support. It collected the required 100,000 signatures and, under the established procedure, was supposed to be reviewed by the authorities. In the end, the government expert panel rejected the proposal. Nevertheless, the campaign became an important example of how Navalny translated public frustration with corruption and official excess into concrete political demands: not simply criticizing luxury government cars and flashing blue lights, but pushing for rules that would prevent them from being purchased with taxpayers’ money.