An excellent example of unconventional promotion for the #Twenty campaign.
The developers of the game Democracy released an update dedicated to Article 20.
It’s a mobile game, and the need for ratification is explained simply and effectively: corrupt officials should burn in hell.
The call to action is great too: stuff the cauldron with government officials and light a fire under it.
By the way, the developers emailed players twice asking them to support the vote on ROI (the Russian Public Initiative platform), and backed the vote using all the informational resources they had.
The game — which I’m happy to promote — can be downloaded from the App Store, Google Play, and for Windows Phone.
Whatever field they work in, anyone can come up with something like this — some unconventional way to tell the people around them about the fight against illicit enrichment.
Let’s think about it — nothing happens unless you make it happen.