I read somewhere that people in the USSR had a pretty well-developed sense of humor, because the funniest jokes were the forbidden ones. In other words, the person making the joke had to hint at things brilliantly—sharp enough to sting, but still safe, and obscure to random bystanders. And the listener had to instantly pick it up, decode it, and laugh.
An art form in itself.
And having become unnecessary from 1989 to 2002, it is now coming back. Watch the latest episode of *ProjectorParisHilton* from 5:58 onward. It’s very funny.
Or take this, for example. The thoroughly non-political magazine *National Geographic*, on the very day the investigation *He Is Not Dimon to You* was released, posts this perfectly innocent little photo (well done!).
And on the surface it’s just: well, Italy, well, Tuscany, well, a beautiful view.
But everyone understood perfectly well, and the photo got thousands of likes instead of the usual hundreds.
People also say—I haven’t seen it myself—that in the hottest children’s animated movie right now, a koala says our hero’s now-famous catchphrase. The adults are laughing hard:
An interesting sign of the times. It’s starting to look a lot like the final years of the Brezhnev-era stagnation (the period of political and economic stagnation in the late USSR).
P.S. Meanwhile, the film about Dimon has 5.6 million views on YouTube.
And 2 million views on Odnoklassniki (here and here).
You can do more. Much more. If you honestly admit to yourself that you personally haven’t yet sent a single link to your friends/acquaintances/relatives, then now is the time to fix that.