Public opinion sometimes works:
http://www.dontabak.ru/rus/press/news/1503.html However, it should be noted that Donskoy Tabak is talking about the "Sweet Dreams" brand, even though everything was under discussion, including the PLAY line.
Here is what DT says about it on its website:
http://www.dontabak.ru/rus/press/press/1491.html and the KISS line.
I hope the new packaging for PLAY and KISS will happen as well, and that it is what is meant by the phrase "adjustment of the overall marketing strategy." After all, no one is objecting to the design itself:
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