The main intrigue and sensation of the Parker Prize turned out to be neither Parker himself nor even the prize winners. But something else entirely. The moment I walked into Bilingua, everyone was talking about it. Or rather, not talking but whispering. Which made it even more obvious just how important IT was to everyone. From every corner I caught snippets: "...yes, yes, you have no idea how elegant they are..." "...classic, but there’s something super-modern about them..." "...the moment I got to Tretyakovsky Proyezd (a luxury shopping passage in central Moscow), I went straight there without a second glance..." "...they fit absolutely magnificently..." "...it’s a kind of madness, but he can afford it.... luxurious madness...." Haven’t you guessed what this is about yet? The shocking answer is below the cut: It was, of course, the sensational appearance of Oleg Kashin in his new PRADA jeans. An exclusive interview with the owner:
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